New Zealand Made
Since 2007 our pure merino baby wear has been designed & made locally in New Zealand, using natural, sustainable & ethically sourced merino wool.
Premium, natural merino wool
Why our wraps are the best
When it comes to swaddling your newborn baby, often you worry that you may be swaddling to tightly. You want to make them feel safe and secure, but also need to allow movement and not feel to restrained. Big square fabrics are good but, you need to be an expert in origami to fold them. Our wraps can be used safely and securely (tight or as loose as you like). Watch our 1 min video and see for yourself.
Spotlight on Winter24 layering
Looking for bodysuit base layers to help make the winter days and night warmer - look no further.
Shop by collection
Merino Bundle Packages
Merino Fitted Wraps
Merino Nightgowns/Nighties
Merino Bodysuits & Base Layers
Merino Beanies
Merino Singlets
Merino Booties
Lamington Socks
Best-Sellers this month
These best-sellers will be the perfect addition to your babies wardrobe and your pocket!
Shop by Merino Weight
Summer Merino
Winter Merino
Outlet | Sale
Our outlet store is the place to find any end of lines, overstocked and
seconds. If you're looking for some merino and not as fussy with the
colour, then this is the place for you.