About Us

About Baby Caterpillar

The original Baby Caterpillar customer and model was James, the son of owner Jennine Cassidy.  Two sons later, Jennine considers herself a mostly stay at home Mum who loves juggling family life and business. 

Baby Caterpillar is a family business, so Jennine is also delighted to have a gang of ready-made Baby Caterpillar models.  James still features on the Baby Caterpillar website, along with second son Ben and 3 gorgeous nephews.  Photo shoots are always high energy and chaotic with 5 boys, but great fun!

When she’s not working hard with Baby Caterpillar, Jennine is busy organizing or hosting play-dates with friends, gardening, riding bikes, renovating her home or occasionally relaxing with her husband.  Life is fantastically busy and never dull!

Jennine Cassidy

Our Sleepwear collection:

Our sleepwear essentials are designed to give your little ones a safe and snug nights sleep.  Baby Caterpillar offers a sleepwear collection of 100% merino essentials made from the purest, soft merino in a range of both natural and vibrant colours.

All our sleepwear essentials are manufactured exclusively in New Zealand and are incredibly well made.  By keeping our operation local we are able to keep control of our high quality standards, while providing exceptional customer service and great vale.  Our designer has over 35 years experience in the field and guarantees the quality of each and every Baby Caterpillar product.  In fact we believe our sleepwear essentials are so wonderful, that we invite you to find better made merino sleepwear at a better price.

Our commitment to quality means that you can trust that not only will your baby have the best natural nights sleep, but you will get long-lasting quality that is easy to care for. All our sleeping bags are made from natural 100% pure merino wool and 100% combed cotton, so your little one will sleep soundly in natural comfort, while you can sleep knowing your baby is safe and secure.

  • I have used several different types of swaddles (or wraps as you call them) over the course of my 3 children, but I just had to email you and let you know that I love your one the most.  It really is so easy to use and fits for much longer than the other merino ones I had.  I have finished having children now, but I will be telling anyone who needs a swaddle for a baby to buy your ones. 

    Auckland, New Zealand

  • Thank you for my sleep. I LOVE YOU! I received one of your baby merino swaddles for a baby shower gift, and finally my beautiful baby girl slept through for more than 2 hours at night. I had always wrapped her, but she always managed to get her arms and legs out and then wake up. Having the pocket thing meant she could not get her legs and feet out, then I just had to wrap her arms, and she stayed like that all night long. I will be getting a sleeping bag very soon

    Liz (& Isobel)
    Ellerslie, New Zealand

  • Just wanted to say how awesome your sleeping bags are!!! Quality make and TOUGH! I purchased the twin pack (1 winter & 1 std weight) I was a  bit dubious about spending so much but has been the best product I've bought for our little girl & worth every cent! so nice to know she's snug as in her bed .... Easy to wash too.  Would recommend your products over and over again.... And great they are still made in nz!!!  Thanks again

    Auckland, New Zealand