The original Baby Caterpillar customer and model was James, the son of owner Jennine Cassidy. Two sons later, Jennine considers herself a mostly stay at home Mum who loves juggling family life and business.
Baby Caterpillar is a family business, so Jennine is also delighted to have a gang of ready-made Baby Caterpillar models. James still features on the Baby Caterpillar website, along with second son Ben and 3 gorgeous nephews. Photo shoots are always high energy and chaotic with 5 boys, but great fun!
When she’s not working hard with Baby Caterpillar, Jennine is busy organizing or hosting play-dates with friends, gardening, riding bikes, renovating her home or occasionally relaxing with her husband. Life is fantastically busy and never dull!

Our sleepwear essentials are designed to give your little ones a safe and snug nights sleep. Baby Caterpillar offers a sleepwear collection of 100% merino essentials made from the purest, soft New Zealand merino in a range of both natural and vibrant colours.
All our sleepwear essentials are manufactured exclusively in New Zealand and are incredibly well made. By keeping our operation local we are able to keep control of our high quality standards, while providing exceptional customer service and great vale. Our designer has over 35 years experience in the field and guarantees the quality of each and every Baby Caterpillar product. In fact we believe our sleepwear essentials are so wonderful, that we invite you to find better made merino sleepwear at a better price.
Our commitment to quality means that you can trust that not only will your baby have the best natural nights sleep, but you will get long-lasting quality that is easy to care for. All our sleeping bags are made from natural 100% pure merino wool and 100% combed cotton, so your little one will sleep soundly in natural comfort, while you can sleep knowing your baby is safe and secure.